Vim Moda — Streetwear Launch Campaign


For Vim Moda's streetwear launch, I served as creative director, photographer, and editor. I ideated the campaign concept, "Clean Noise," editorial streetwear rooted in real-life rhythm and confidence, and built the visual direction from mood and styling through to shoot logistics. I scouted three NYC locations myself, then shot and edited the final campaign photography.


This gallery includes the final images from that shoot: full creative ownership, from concept to final edit.

Three stylish young women posing on a city street beside a vintage blue car under a large tree.
Person in white tee, acid-wash cargo pants, and sneakers sitting on brownstone steps with potted plants.
Three young women sitting on stone steps, wearing casual streetwear including graphic tees and olive pants.
Young man in brown VIM MODA tee and Converse leans on vintage Volvo on a tree-lined Brooklyn street.
Three young people pose in front of a vintage Volvo car on a tree-lined urban street wearing casual streetwear.
Four young people in casual streetwear pose on urban concrete steps, wearing branded oversized t-shirts and relaxed pants.
Three young adults in casual streetwear pose on brownstone steps in an urban setting.
Three women on brownstone steps, two whispering to center model wearing a Vim Moda gray tee and blue sneakers.
Young woman in white tee and cargo pants sitting on brownstone steps in urban NYC neighborhood.
Two young adults wearing matching brown VIM MODA t-shirts pose against a vintage car on a tree-lined Brooklyn street.